Creative Psychology
Your target customers are flooded with messages all day. We live in a fast-paced society, and our brains naturally tune out surrounding noise to focus on what is most important. In order for your messages to resonate with your audience, you must craft a creative that speaks to them about who they are. On this page, you will find out the methods and theories we use to deliver these messages.
Macro-Level Theories
Psychographics
An essential part of marketing theory, psychographics go one step further than demographics by defining the behaviors and attitudes of certain audiences. With this data, we are able to go one step further when crafting the creative.
Unconscious Collective
C.G. Jung worked on his theory of archetypes and how they apply to the unconscious collective. We use these theories, specifically in our video campaigns, to speak to your audience.
Catharsis
An emotional release that results in positive feelings after seeing or reading a story. Though we are no big-budget Hollywood studio, we work to incorporate this within our video creatives.
Targeting
With data banks and automation that detects and matches consumers' behaviors, we have the ability to place creatives right in front of your intended audience at the right time.
Creativity & Analysis
Marketing is a difficult field, because it requires both an analytical mind to follow the data, and an artistic mind to build effective creatives. Big corporations can afford to hire and build large marketing departments that staff both types of individuals, but your small business in Johnstown or Somerset does not have this ability. This is where we come in. We want your business to succeed, because when it does, so does Johnstown and Somerset. We have both the creative capacity and the analytical mindset to help you live your dreams!